Meet the Team

Esete Barega

Founder and owner

A mum and a business women the company takes its name after ESET which by itself means Value in Amharic. Coffee had been ESETE’s family livelihood in a

smaller scale in the past and it has been her dream to make it better and bigger.

The demand for quality coffee and reliable partnership with traders as well as farmers and especially empowering women (SET) coffee farmer families is what inspires her the most.

Abrham

Shimeless

Export Manager

Calm, direct, practical, knowledgeable with the right prescriptions to business needs and making things happen on the ground. 

Abrham Brings vast international trade experience from DMT exports in the total supply chain of the coffee from farm, processing, storage, logistics and export. 

Etsub Dawit

Marketing and events

manager

Social media savvy Etsub is always multi-tasking between capturing the moment and talking to people.

Passionate about the intricate of coffee with amazing taste and smell buds for coffee usually takes the role of the barista at exhibitions with her favourite V60 sampling coffee’s for attendees.

Mekdes Feleke 

PR and communications 

With strong family ties in coffee she is the go to person for our European clients. She is a great communicator and knows how to make work enjoyable.